Responsive mobile websites have become the standard deployment option in recent times due to the prevalence of mobile browsing.
Certain sectors see a large proportion of their total web traffic from mobile devices but in today's digital world a mobile friendly website should be considered a necessity whatever the sector.
Websites are now developed with responsive CSS that reacts to the device being used. This provides the user with a layout that is easily digestible and functional.
As with any process, to ensure a high conversion rate it is essential that the user experience is as simple as possible. Optimisation for mobiles differs from tablet optimisation due to the size of the device and therefore the amount of content you are able to provide to your end user. Aspects such as device type and software platform can also provide opportunities and risk that should be handled correctly.
Analysis & Behaviour
By analysing your website traffic and user behaviour, comparing it to industry standards in your sector, we are able to recommend and employ solutions to ensure that conversion rates are increased. This maybe e-commerce sales, data capture, downloads or more. It is recognised within the industry that a highly optimised platform will provide better returns on investment especially if you are utilising pay per click marketing or search engine optimisation campaigns.
Optimising for Mobile
There is an ever increasing number of devices which have their own technical specifications and we have software to test compatibility across the board. In order to achieve the most success it is essential that you adhere to the various nuances between devices and operating systems to provide a seamless interaction with your company online.
Don't hesitate to speak to one of our experts today to discuss the options available to you while we will run through your current offering and provide some insights. Alternatively drop us an email and let us know a suitable time and we will call you back within office hours.