PPC | Pay Per Click

PPC advertising is a sure fire way to drive traffic and hopefully increase sales through on site conversion methods

Google launched AdWords in 2000 and revolutionised online advertising forever. Pay per click now offered by all major search engines and social media platforms is an advertising service that enables advertisers to compete to display brief advertising content to users, based in part on keywords, predefined by the advertisers, that links the advert to the content of web pages shown to users.

Return on Investment Analytics

Hailed as a marketeers dream, PPC has evolved into a platform that puts a huge amount of data into the hands of advertisers who are encouraged to constantly improve their campaigns. The Adwords platform offers advertisers the ability to create campaigns using recommended keywords with potential traffic estimates and a focus on budgets. Used in collaboration with Google Analytics a company can get an overall view of their sales funnel and optimise it for better results.

Remarketing

Remarketing is a PPC feature available within Adwords that allows companies to show adverts to users that have already been to their website or used their application. This feature allows advertisers to create different audiences from website users and to show relevant adverts to separate audiences. This approach makes remarketing a very effective tool for returning users with a high conversion rate driving online sales and acquisitions.

PPC Campaigns & Monitoring

Digital Process Solutions create bespoke pay per click advertising campaigns that deliver cost effective results for our clients. Our campaigns can be global, national or regional depending on your unique requirements and we process the data to provide reports that are relevant to your organisation. Don't hesitate to speak to one of our experts to discuss PPC advertising and get your business visible today. Alternatively drop us an email and let us know a suitable time and we will call you back within office hours.

Find out more by visiting Google Adwords

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